Spectacular marketers are the ones who are always asking the right marketing questions. A great range of useful questions here. One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. It’s only through a combination of SEO, content marketing, social media marketing, outreach, email marketing, and website design that prospective customers are led to convert. It’s important for both, but in different ways. Answer questions. Together, these two aspects can form a well-rounded digital marketing strategy.” Can you describe one of your most successful campaigns? Digital Marketing Services (How to Pitch Your Presentation) PPC Management (44 Great Niches To Target) SEO Clients (17 Vital Questions to Ask Prospects) SEO Sales Pitch Script (View Example Sales Script) Get PPC Clients (Ultimate Guide to Finding & Selling) With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. You’re welcome! It’s no wonder that digital marketing is so effective. Amazingly, people are much more likely to do something if you simply ask them to. This article is really helpful for a business owner. When hiring a digital marketing agency, you may have a lot of questions. increased traffic, conversions). And blogs are certainly one of the easiest and most effective means of content marketing available. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Contact us to learn more, and subscribe to our biweekly newsletter to have helpful marketing advice delivered to your inbox. Digital Marketing is defined as the process of marketing or advertising the products or services in digital form by the means of digital technologies such as the Internet or the World Wide Web. Should I use HTML or plain text-based emails? Guest blogging is one of the most effective and widely discussed methods of outreach, but social media can help your outreach efforts significantly, as well. 14. Yep, it’s always a good idea to look at testimonials or even reach out to some of the agency’s past clients to learn more about their experience. 18. 13. If you have users opted into your email list, however, everyone on that list will receive that message. Madeline! Receive all of this for FREE! How important is it to share my content on social media? Any kind of content that will be seen as valuable by your particular audience. Facebook is the social media platform of choice for over a billion people worldwide. 7. I’m glad to hear the questions are useful for SEO agencies as well as marketing clients. As a general rule, weekends and mornings seem to be the times when more emails are opened – but since your audience may have different habits, it’s best to experiment and then use your own data to decide. It will be supportive to anyone who utilizes it, including me. Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions. Yes, you’re right! Or perhaps you’ve been let down by an agency and have vowed to be more careful the next time. Does my company really need a blog for social media marketing? 2. Speak to your target audience’s pain points or interests, let them see that you understand them and want to help them – and then open up the conversation. 3. Other research shows that long, in-depth, detailed posts are best at converting. Content marketing turns traditional marketing on its head. Thanks for sharing your nice article. Your content needs to be informative and valuable, as well as interesting and engaging, to your target demographic. Not only does this approach lighten the content creation load, but it also allows the same content to be consumed by people with different tastes in content. Whether you’re in the conversation or not, people will talk about you online, and there’s no way for you to “control” what they say. Write some long posts and some short ones, and see which ones are most successful – and then create more like them! 8. . There’s a time and a place for sales, and it’s not in your content. There’s no one right answer, even though some people swear by the gorgeous, eye-catching images of HTML emails, and others maintain that simple text looks best in every email program and is never blocked like an image can be. Glad you found it useful. Your Digital Marketing Manager should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The key is to get the maximum ROI out of the time or money you put into it. By placing a call to action in your email, specifically asking subscribers to “click here” or “shop now,” you’ll see a boost in your click-through rate. 12. You should ask all these questions before hiring a reputed digital marketing agency. Thanks for the positive feedback, James! That’s how you’ll know if things are working as planned. Your call to action should be very clear, and very simple. The sooner you get started, the sooner you’ll see results. Find out what your unique audience prefers through testing. The only way to get an email subscriber list that will be beneficial to your company is to grow it organically. Once again, it all depends on your particular audience and their preferences, so try both and see which one is most successful. I find potential clients of mine generally ask a lot of questions but don’t ask the right ones. The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase. This means working with the marketing team, any supporting teams (such as programmers), and any vendors to launch campaigns on time and on budget. You can put this offer on your site, on your social media pages, on landing pages you create to get people excited – just get the word out, and your leads will automatically qualify themselves by opting in. How can I get subscribers to open my emails? 4. Banks and credit unions are readying themselves for the digital age of banking, with a stronger focus on technology-dominated products. And as usual, we’re here to help. Digital marketing is one of the growing areas of online business, and it will continue dominating in the coming years, hence will generate good job opportunities in Digital Marketing career. The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit. Email marketing is one of the most effective ways for a business to reach customers directly. First, determine who your target audience is. I quickly ditched standard questions that don’t tell me anything about a candidate – you’ll never hear me asking about five-year plans or dream jobs. A company’s social media activities don’t have to all come from the same place – but they do need to be coordinated, and that can be hard to do when each department is doing their own thing. 2. It should spell out exactly what you want subscribers to do, such as, “Click here to download our report.”. You might be curious about a lot of things, from the agency’s capabilities and qualifications to how well you think they fit with your brand, but there are three key questions to ask your agency before making a final decision: Digital Marketing Manager Interview Questions. I think it’s important for companies to do their due diligence before investing in marketing services, though. Your tips seem very useful. However, even if you don’t maintain a full-blown, detailed editorial calendar, you should at least plan out your content a month in advance, noting any holidays or promotion dates you want to mark with special content. How can I make sure my emails don’t end up in the spam folder? For some businesses, a newsletter is the way to go. Of course, guest blogging is also an essential part of outreach or digital PR, but the principles of content marketing still apply – you want to create valuable information that will help consumers. I appreciate your tip to ask the digital marketing services we consider for some writing samples if they offer content as well. It can be an eBook, a white paper, a video, a webinar, even a coupon – anything that is attractive enough to potential customers that they are willing to give up their email address in order to get it. By the end of this resource, you should have the answers to the most critical questions when seeking a new digital marketing agency. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. We put together this list of important questions to ask a digital marketing agency to help companies of all sizes identify the most common traits of a marketing agency that won’t treat them right. These are questions that any marketing agency or advertiser should be able and willing to answer. And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is. From negative reviews on Yelp to customer complaints on Twitter, the way to influence your audience’s perception of your brand is to participate in the conversations and steer them in a direction you’re happy with. Again, it’s a matter of experimentation and testing to see what your particular audience responds best to. Digital marketing is a vast field with countless strategies, concentrations, and nuances. Is social media marketing better for B2C or B2B businesses? In this article, we’ll cover seven questions to ask when reviewing your digital marketing plan. Everythin… If your email will take longer than 20 seconds to read, make sure that the most important information, as well as your call to action and links, are located near the top, where they can be seen without having to scroll down. Box as well, and to honor any subscriber’s request to unsubscribe by never emailing them again. Thanks for reading! Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously. 1. Not only does it demonstrate to your audience that you are enough of an expert in your field to be able to write an entire ebook or white paper about a subject, as opposed to writing only short and simple blog posts, but it also gives you a tool for attracting email subscribers. It can be tempting, but you’ve got to resist that temptation. It’s important to have content addressing current events and new developments in your industry – that’s a great way to draw traffic to your site through social media and online searches. Startup Cafe Digital is a digital marketing agency focusing on driving results in every campaign that we do for our clients. Without a clear plan in place, all the time you put into developing content is wasted. Should we be using Google+ for marketing? Other than your company name, that’s all they have to help them make that split-second decision when they see your email in their inbox. You’re right, it is a pretty long list of questions! 14. Thank you for the helpful blog post. Which social media platforms should my business have a presence on? Let your passion and personality shine through. I think it’s important to recognize what level of experience a prospective client has with digital marketing and to help set realistic expectations from the beginning. 15. How can content marketing make me into an industry thought leader? Actually, I have recently open Seo Agency and I guess these questions will prepare me for tackling clients and also improve my services by questioning myself, like #35, My Agency website doesn’t have it. Content creation does need to be ongoing, but there are ways to streamline and simplify the process. 20. Required fields are marked *. Post consistently. Digital Marketing Interview Questions. How do I write a great call to action? You may not need a lesson on voice and tone (or many other topics posed throughout the questions on this list) but what you do need is for your potential agencies to expound on their thoughts and feelings, their theories and philosophies on everything they claim to offer. The beauty of content marketing, as opposed to traditional marketing, is that communication is not one-way anymore. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either. It’s not important – it’s essential. This entails creating content in one form and then reworking it several times in order to utilize that same information in other forms, as well. Getting you known as an expert in your field is exactly what content marketing is meant to do. Shama has built a global audience and is known for helping brands succeed in the digital age. 17. So without further ado, here are the 60 most common social media marketing, email marketing, and content marketing questions we receive, answered just for you! On the flip side, the longer you keep it going, the longer those results will last. The ones who use human insights to make sure their messaging hits the mark. How long does it take before I’ll start seeing results from social media marketing? They’re the ones who always have a brilliant campaign idea up their sleeve. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well. Videos, infographics, slideshares, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars – the list goes on and on. Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. https://www.theleverageway.com/wp-content/uploads/2017/03/questions-for-your-marketing-agency-featured-image.png, https://www.theleverageway.com/wp-content/uploads/2016/05/logo-1.png, 40 Questions To Ask Before Hiring a Digital Marketing Agency. Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog is a vital component of social media marketing. Google is known to give more prominence to websites that update their data on a frequent basis. Your blog is providing information about digital marketing. Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video. B2C content, on the other hand, is usually more conversational, and the topics have a little more free range. Just like question #5, this one depends on your audience. Save my name, email, and website in this browser for the next time I comment. You should review your digital marketing plan regularly to ensure that you have a roadmap to achieve your goals and grow your business. It’s important to remember that content marketing is just one step in the conversion funnel. She is the founder & CEO of Zen Media. With this being such a popular way to market nowadays, it’s important to make sure that you’re hiring exactly the right service for you and your business. You’re not posting something on your site and hoping people will visit it. The purpose of each is the same, but since the audience is different, your content will also vary. How much time should social media marketing take each week? Thanks, Simar! Most Important Questions to Ask Before Hiring a Digital Marketing Agency This is a digitalization era where everything is considered out of box if it is not digitalized. Ans: Be honest here. Email marketing can seem like a deceptively simple task at first glance, but once you get into the trenches, it becomes clear that it’s anything but. Here are the 41 Questions Marketing Consultants Should Ask Potential Clients. Bookmarked this thread for future reference. I’m glad that question was helpful! On  Facebook, for example, each post only reaches a small portion of your users. The answer here is a definite…both! Yes! Connect with other influencers in your industry via social media, and then build relationships with them through conversations and helping them to promote their content. B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will, of course, be more business-oriented. That said, content marketing is vital in the conversion process since each page of your website and each informative blog post or white paper plays a distinct and definite role in convincing visitors to buy. Our answer? What are some common social media marketing mistakes business make? These questions are really necessary before hiring any digital marketing agency. Over 600,000 business leaders around the world get our content. Segmenting your email list is a great way to personalize marketing messages according to subscribers’ individual interests, making them that much more effective. Think about it. I agree, John. Digital marketing must be a comprehensive approach that focuses on site optimization, social media, lead generation, inbound marketing… There’s a lot of talk about the importance of becoming a thought leader – and with good reason. When most people think of content marketing, they think of a blog. Some businesses swear by them, others not so much. Once again, the answer to this question differs from business to business. We can help with that. The importance of content in an online marketing strategy has undergone a meteoric rise over the last few years, so it’s only natural that businesses have questions about just how to harness this marketing tool. And they can, of course, tailor the questions to the specific services they need (for example, if they’re just looking for SEO and content marketing, they could focus their questions on these services). Also, check out the digital marketing companies previous work and reviews. How do I get people to read my content? How do I write a great marketing email? All you have to do is search for good opportunities and prepare well for your digital marketing interview questions . Once again, this is the perfect place for some A/B testing, to see which types of subject lines work best with your audience. Yes and no. Thank you, Madeline! Your blog is very interesting, I appreciate. Make sure you ask detailed questions about your candidate’s work history. Tailor your email structure to your unique audience, and see what works best through experimentation. Introduction to Digital Marketing Questions and Answers. […] proven track and asking the right questions. Is guest blogging part of a content marketing strategy? But first… Digital Marketing Services Explained I think it’s good for agencies to be able to share SEO case studies showing competitive keywords they’ve ranked a site for as well as the results of that increased SERP visibility (e.g. Thanks, Madeline. Download a copy of the E-Book by clicking here. 18. I find it best and most productive to educate the clients as best you can in order to have a successful biz relationship. I can see how it would be good to find someone that also offers maintenance on the site. The most important thing to remember about your From email address is to make it recognizable. It’s important to remember, however, that ROI doesn’t have to mean revenue. SEO is a marathon, not a sprint. Very helpful blog post.. You’re welcome, Hannah! It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. How can I incorporate big content into my content marketing plan? Ask questions, and invite them to respond. Isn’t social media marketing taking the place of email marketing? I like that you broke down the questions by topics. I have been wanting to start a website, and I’ve been looking for different companies. Save it for later: We hope these questions will help you in hiring a digital marketing agency. Everything, let it be about the services or any help regarding a particular matter, is available online. I’m glad the questions in this post can be useful for both agencies and businesses looking for a digital marketing partner. Craft different content with each step of the conversion funnel in mind and don’t forget to include a solid call to action. This is another case for A/B testing. Questions like, “What was your first big project?” or “Can you tell me about a time you used analytics to solve a problem or discover an insight, and how did you use that insight?”Asking these kinds of questions helps you go beyond just learning when and where so… 10. These questions should drive your prospective digital marketing agency to elaborate. You’re sending something directly into each person’s inbox, where they definitely will see it! We’ve come up with a list of 40 questions to ask before hiring a digital marketing agency. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers. Mother’s Day Marketing Secrets that Lead to Profitability, How the Evolution of the Google Search Engine Has Changed Business, 5 Questions You Have to Ask Before Hiring an Online Marketing Agency - [Jcount.com]. For example, you might write an ebook about an important topic in your industry. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Is there a difference between B2C and B2B content marketing? Find out where your customers are, and follow them there. These questions are normally asked over the course of three meetings and are segmented into the following topics: Organization Discovery, Building a Customer Persona, and Engaging the Customer. Between strategizing, creating and posting content and images, responding to your audience, and checking analytics, social media done right can be a full-time job. There is still a lot of debate surrounding this question – every industry and every demographic sees different content consumption patterns. How important are keywords in content marketing? Is short-form or long-form content better? Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. What are the benefits of social media marketing for my company? What are some common content marketing mistakes? The ROI you end up with is the direct result of how focused your social media marketing strategy is. 11. By asking these questions right off the bat, you are one step closer to hiring the digital marketing agency that’s right up your alley. Is outreach an important part of social media marketing? Though it started out looking promising, Google+ is one platform we don’t recommend using for marketing purposes anymore. Good point! To help you boost your confidence and preparing you well to ace your interview, we have compiled a list of the top Digital Marketing interview questions, for both freshers as well as experienced candidates. No time to read the list right now? All valid of course, but if any agency you employ actually has the patience to give you an answer to all of them I think you’ll be on the right track! Then, based on that persona and your company’s brand image, decide on your company’s voice, and the type of content you will be creating. But it’s also perfectly fine to send an email featuring only one piece of content, or an individual marketing message. Can I buy a list when I’m just starting out with email marketing? There are certain obvious email marketing no-nos to avoid, if you want to stay out of the spam folder – things like mentioning Viagra or writing in all caps. How should we be using LinkedIn for marketing? Where’s the happy medium? Though it can be tempting to jump right in and start writing a blog without much forethought, the only way to ensure that your content marketing will be effective is to take the time to create a strategy first. Content on social media page and hoping fans will see it is key most productive educate! Steps to developing a content marketing efforts – and my overall digital marketing agency, you might write an about! S algorithm, keywords are still important in content creation, whether it ’ s,. Several “ touches ” before finally deciding to purchase been let down by an agency and vowed. Clients have asked us—or that we do for our clients need to be informative and valuable, well. 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