Agency theory assumes that the interests of a principal and an agent are not always in alignment. Which major type of advertising is used to communicate a message on behalf of some good cause, such as stopping drug abuse, and is usually created by advertising professionals free of charge with the necessary time and space often donated by the media? Public events. By … marketing; 0 Answers. Which of the following companies is typically among the top advertisers in the United States? The cost of purchasing a 30-second advertising spot during the Super Bowl is typically millions of dollars. Contract Between an Advertising Agency and Advertiser (Commission) Date: [Client] [Address] Gentlemen: You have retained us and we hereby agree to serve as your advertising agency in accordance with and subject to the following terms and conditions: 1. Which of the following departments in an advertising agency fulfills the three functions of research, planning, and buying? In an advertising agency, the traffic department and print production are part of ________. Understanding the advertising industry begins with a grasp of how the agencies operate. The department responsible for initially contacting and building a client base is the account management team. A creative ________ is typically a small ad agency that concentrates entirely on preparing the creative execution of the idea or the creative product. This money must be in the bank's _____ or at the closest Federal Reserve bank. The promotional tool of publicity is also known as ________. During the ________, corporations were challenged on questions of taste and social responsibility. When using which type of advertising agency does an advertiser produce its own advertising? B) deciding where, when, and how often an advertisement will appear. Advertising is usually paid for by the ________. 0 votes. Which of the following is NOT a reason an advertising agency might hire an outside supplier? Local governments begin providing free hepatitis vaccinations to any resident who wants one. B. Charities, foundations, associations, hospitals, orchestras, museums, and religious institutions advertise for customers, members, volunteers, and donations and other forms of program participation using which major type of advertising? An advertising ________ is a set of related ads that are variations on a theme. Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. The medium of this ad is ________. ________ advertising may use any advertising medium, but it differs from other types of advertising in that it tries to stimulate an immediate consumer action. Until the 1990s, the main form of compensation for an advertising agency had been a ________. a. Which of the following is not a type of advertising agency? (Points : 1) the title of a book product placement in a TV show logo on a coffee cup poster on a public bus 2. Using traditional models, an ad agency's commission was derived by totaling the ad's outlay for time and space and paying the agency _____ of the total Performance Contracts Advertising agency compensation has shifted from commission contracts to Which of the following is the responsibility of an advertising agency's media planner? Artists, writers, songwriters, photographers, directors, producers, and printers are all examples of which type of "key player" in advertising? Advertising Agency is just like a tailor. b) Only with disclosure and informed consent, this is known as consensual dual agency. Catalogs and flyers sent to the office or home are examples of which type of promotional tool? Which of the following is most closely associated with the introduction of mass production and a new emphasis on wider distribution of products? An advertising agency's functions are sequential in nature. Ads that promote short filling, which is the use of less packaging. answer choices . Test bank Questions and Answers of Chapter 5: The Advertising Agency, Media Services, and Other Services This is an example of ________. If Brad gets a contract with an agency to write a jingle for a commercial, then Brad would be a(n) ________. A) Only suppliers are able to produce commercials. A decentralized approach to organizing for international advertising should be adopted when a company can use standardized advertising. You need sales experience to work in account management. Which of the following is NOT an advertising medium? A) Only suppliers are able to produce commercials. 11) Call to action. A) conducting one of the first full ad campaigns. B. Interactive Agencies. Which of the following is NOT an investment in human capital? Reserve _____ is a regulation requiring commercial banks to keep a certain _____ of the money customers deposit on reserve each night. 2. The loss of traditional advertising outlets Customers expecting highly interactive advertising The traditional structure of most advertising agencies Not having digital skills According to this force-field analysis, change occur. In an advertising agency, who is usually responsible for gathering available intelligence on the market and consumers and for acting as the voice of the consumer? An agency relationship exists when one person, the _____ acts for, or on the behalf of another person, the _____. C) crafting interesting messages that convey a client's marketing objectives Which of the following is an example of consumer-generated advertising? Q. These agencies take all the efforts for selling the product of the clients. An account director is responsible for managing the agency’s relationship with its clients and/or accounts. 16. An email from Amazon.com offers free shipping on your next purchase of more than $35. d) It does not allow dual agency ,only designated single agency. Part Three: Effective Advertising Media 35. In the evolution of advertising, P.T. The advertising budget is fixed on the basis of advertising strategy adopted by the competitors. View desktop site. The test below is designed to help you review all your course work and ensure you don’t fail. Advertising firms are unique businesses that use creativity and business hand in hand. Which of the four functions of advertising does this best illustrate? Advertising begins with the ________, the person or organization that uses advertising to send out a message about its products. Which key player makes the final decisions about the target audience and the size of the advertising budget, in addition to approving the advertising plan? In traditional advertising, the message is conveyed through different kinds of ________ media using mostly ________ messages. It creates the ads, plans how, when and where it should be delivered and hands it over to the client. A) compensation B) reorganization C) ignoring integrated communication D) client loyalty E) media fragmentation. Which of the following is not a form of product advertising? Those two sides break down further, into departments. A) recruiting new clients through different media outlets. 4) A) 1 B) 2 C) 20 D) 50 E) more than 100 5) When creating an advertisement or complete campaign, it is typically more efficient for an advertiser to use an outside agency rather than an in-house agency for all of the following reasons EXCEPT which one? Hiring an advertising agency is an expense that some businesses cannot afford, especially during tough economic times. 60) A _____ is a form of compensation that involves the agency billing the client each month based on the projected amount of work and the hourly rate charged for that work. Which of the following departments has the primary responsibility for managing the advertising process? An expense that arises from monitoring management actions to keep the principal-agent relationship aligned The first type of direct agency costs is illustrated above, where the management team unnecessarily books the most expensive hotel or orders unnecessary hotel upgrades that do not a… Using value billing, an advertising agency is paid for its ________. Full-service ad agencies are made up of a team of experts, and they’re a one-stop shop of services: A) Outside agencies typically have fewer restrictions on getting ideas approved. Give it a try and. Which of the following advertising situations would LEAST likely be considered "puffery"? And that is not uncommon among agencies. Advertising firms are unique businesses that use creativity and business hand in hand. The cost of purchasing a 30-second advertising spot during the Super Bowl is very high, typically millions of dollars. Which of the following is the idea that messages should be directed at particular groups of prospective buyers? d. Many managers do not know how to really do advertising correctly and tend to drop it when communication problems occur. (Points : 1) a TV commercial an in-home mailer a … 5) A) Agencies have workforce talent. The "Blue Books" published by the J. Walter Thompson agency published ________. Which of the following awards is given to recognize the creativity of an advertisement? ________ refers to all forms of communication about a brand that appear in a variety of media. Check all that apply. A. One of the largest departments in any advertising agency is account services. When Procter & Gamble developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. B) deciding where, when, and how often an advertisement will appear. Fee c. Production d. Combination 10. Some critics have even claimed that advertising is a major cause of eating disorders for young women because ads targeted to this demographic use unreasonably thin models. A. C. Nielsen b. Simmons-Scarborough c. MediaMark, Inc d. Auditing Bureau of Circulations (ABC) e. International Circulation Service (ICS) (d; moderate; p. 218) 36. Thus, competitive factor is given more importance in deciding advertising budget. Which of the following is NOT part of the modern definition of advertising? In advertising terms, the Super Bowl is the ________. From the advertiser's perspective, what is the most important benefit of placing an advertisement during the Super Bowl? Signs and posters are examples of ________ media. Brand advertising is also known as ________ advertising. The department responsible for initially contacting and building a client base is the account management team. Which of the following is NOT considered a major type of advertising? Are you currently looking for revision material for the final advertising exam? asked Jul 23 in Business by acesad. According to the principles of integrated marketing communication, it is critical for ________. The audience Before you write any content, craft an offer or even think about your marketing funnel, you first need to decide exactly who you're marketing to. Commission b. Creative Boutiques. User-generated content is supplied by ________. According to the rational view of the economic impact of advertising, which of the following is NOT a type of information that advertising provides to help consumers assess the value of a product? The campaign tries to reach teenagers with antismoking messages. Sales promotion. Understanding the advertising industry begins with a grasp of how the agencies operate. D. Promotion Agencies. Corporate expenditures that benefit the management team at the expense of shareholders 2. Which "key player" in the advertising world is composed of the channels of communication that carry the message from the advertiser to the audience and from consumers back to companies? Company. Big companies may have hundreds of agencies working for them, but they normally have a(n) ________, which does most of their advertising business and may even manage the other agencies. Which Of The Following Is Not A Type Of Advertising Agency? Despite the cost, commercials for products such as Coca-Cola, Doritos, and Bud Light run during the Super Bowl every year. Which of the following is most likely the objective of this campaign? In-house. Which of the following types of agencies would most likely be able to purchase media at a low cost because they can group several clients' purchases together? Which advertising medium would reach the fewest people? A) agencies to use consumer-generated content. Advertising is a type of marketing communication used to promote or sell something - like goods, services, or ideas. What is meant by the term effective with respect to advertising? Because there are so many steps to creating an advertisement, and given the varied types of jobs in the industry as a whole, there are many advertising job titles and descriptions. There are a lot of departments that can exist in an agency,… There are a lot of departments that can exist in an agency,… An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon to try the new makeup. The advertising world is dominated by the 'Big Four' agencies: WPP, Omnicom, Publicis Groupe, and Interpublic Group of Companies. When an advertiser hires an advertising agency, the advertiser becomes the agency's ________. Your local newspaper is an example of ________. For example, if the close competitors spend 3% of net sales, the company will spend, more or less, the same per cent for advertising. In this series I compare and contrast them. Which of the following is not a type of advertising agency compensation method? 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